Professor Omar Romero-Hernandez

This required course addresses the supply of goods and services in an international/global economy. We describe marketing as the management of demand and operations as the management of supply. Operations managers need to carefully manage and direct resources such as capital, labor, technology and information. This is done in multinational environments with increasing pressure for ‘more, better, faster’. Customer service, quality and use of appropriate technology are critical factors. Rapid and effective communications, including the internet, produce more options and choices than ever for the consumer.

The course will address the strategic issues and the analytic tools for decision making. This course will focus on a practical approach to solving operation problems, while focusing on the flow of processes in the organization. Text, cases, exercises, lectures and special presentations address concepts in process analysis, quality, supply chain, logistics, control and integration. The role of the manager and what managers do about processes, cross-functional links, use of information systems and technology, are emphasized.

It’s a great time to be an operations manager! Welcome aboard!